For me, that thing is.... commercials.
Let's forget for a moment the fact that I am an actor, and therefore love commercials because they are huge amounts of money for the tiniest amount of work, but hate them because I did not learn iambic pentameter to sell Vagisil. I personally love commercials when they are funny or artistic; when I can see the work someone put into the design or idea behind it. But of course, I hate them because they are too loud, there are too many of them, and most of them just suck.
I recently have seen a couple commercials that have actually frightened me. And they weren't for a horror movie, they frightened me in a deeper way, making me fear for the future of human beings.
Nope, not sarcasm this time. I'm really super serial right now.
The first I saw about 2 months ago. It was for a phone company that was advertising their new phone that was supposed to rival the iPhone, and the premise of the commercial was that three skiers were stuck on a lift. They all instantly whipped out their devices and went browsing through the music, video, and text capabilities or their magical whatever-it-was.
Now, this may seem a harmless situation, but what creeped me out is whether or not these people knew each other, could they really not stand 2 minutes of just, oh I don't know, TALKING to each other? If they're not on the go, must they spend every waking moment checking their online lives, which, let's face it, don't really matter in the long run?
Some of my favorite memories as a kid were skiing with my parents, but more than that, when the lift was big enough to hold four people, I loved being cuddled up with my family, talking about the day, laughing as my dad made up various songs about how his balls were freezing (yes we're a very cultured and mature bunch of people) and just being together for a few minutes, floating above the snow in the sunshine. I don't know what I would do if those memories were replaced by ones of me checking facebook and missing the scenery and chance to be a Brookner in our natural element; with each other.
The other commercial bothered me for the same reason. Advertising same kind of product, with a little ditty about 'checking Youtube on a horse, making your boring job better, ignoring your dad', etc. It showed people ignoring the world around them, whether at a job, on a camping trip with your dad, or RIDING A HORSE ON THE BEACH. Yeah. Because riding a horse on the beach with a beautiful woman behind you is so boring that you need Youtube to make it bearable.
I really wanted to scream WAKE THE FUCK UP!!!!!! at the commercial. I realize this is a disproportionate response, but I was just so frustrated that not only would this not bother a lot of people, but this would APPEAL to them??
I love riding horses, and I LOVE camping trips with my family. Once again, memories that are precious to me are completely trivialized in this commercial, and it seems as if the advertisers are laughing at people that actually interact with other in REAL life and REAL time.
I know everything on the internet can seem really important, it is such an integral part of our lives. I'm guilty of spending way too much time on it, I know this, and I'm guilty of texting during vacations and times when I should be 100% focused on what's in front of me. But I know when enough is enough, and when to relate to the people I'm with.
Don't let it get to the point when you can't even talk to someone face to face anymore. Use the tools we've created, don't let them control you and your life.
Because you could be missing it. And you can't press refresh on moments like that.
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